Traverse City-based coffee company Higher Grounds Trading Company has a unique brand that I wanted to create a trade booth for. I mimicked the idea of their logo to create a larger than life version of it for trade shows that would also double as a coffee shop. This required an extensive amount of research on trade show booths, concept design, adaptation to 3D modeling, and rendering of the finished booth. I also designed banner print display elements that would accentuate the brand, integrate into the booth design, and overall enhance the ambiance.
Crafting truly exceptional coffee takes a world of good friends.